MYSLIVEC SELECTION

2021

Client: MYSLIVEC SELECTION Production: HOLIDAY FILMS Photography: ALEŠ FOFF Post Production: ALEXANDRA MICHAJLOVA, ALEŠ FOFF

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Sazka is one of the biggest players in the betting business here in the Czech Republic. With new legislation, which now allows online betting, Sazka needed a new campaign to promote their new services, SazkaBet- an online betting system. The main goal of the campaign was to raise awareness of the brands and most importantly acquire as many new users as possible. In the campaign, we decide to capitalize on the unique personality of Jaromir Jagr, one of the most famous hockey players in the world.

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